Scandinavian and Benelux brands are a step ahead of their industry peers when it comes to shrinking fashion’s carbon footprint. Here, Harpers Fashion spotlights the changing for the better whilst highlighting key stockists that are weaving sustainability into their collections.
Scandinavian Eco-Friendly Fashion
Feeling good in what we wear now goes far beyond aesthetics as we’re encouraged to make wiser attire choices that benefit both us, and the environment.
Identified as one of the most impactful industries on the climate, fashion is having to take a new direction with brands under increasing pressure to adopt a more sustainable approach to the procedures and materials they use in creating their products.
As a luxury clothing retailer, we too feel we have a responsibility. Predominantly, to stock clothing brands with a proactive approach to sustainability, but also to educate our customers on the ethical options that can be added to their wardrobes to help make the world a better place.
From taking the time to learn about the journey behind a garment and its material makeup, through to caring for clothes correctly and discarding them responsibly, these little changes can all help contribute to the bigger challenge faced by the industry.
Danish designers, in particular, are setting the sustainability bar high, along with their Scandinavian counterparts and Benelux brands too, inspiring other countries around the globe to follow in their eco-friendly footsteps.
Most notably, on 28th January 2020, Copenhagen Fashion Week launched its Sustainability Action Plan “designed to reinforce the event’s sustainability profile and, more importantly, to push the industry to accelerate its sustainability efforts”.
The plan, therefore, outlined the measures that will be taken to make the event itself a more sustainable one, and also requirements that brands will have to meet in order to showcase their collections at Fashion Week.
So, while the journey to industry-wide change may be long, what sustainable solutions are we seeing being embraced by brands, and which of those stocked here at Harpers Fashion are shining examples of ethical fashion?
Designers are casting an eco-friendly eye over their entire business model and product chain; from strategy and design to materials, transportation, and packaging. A major area of development is undoubtedly fabric innovation, with brands looking for sustainable alternatives to
reduce their carbon footprint.
Clocking up the green credentials, however, doesn’t mean a decline in quality as is evident when spotlighting some of our most environmentally switched-on stockists. These leading Danish labels are committed to using the best raw and recycled materials and carefully considered procedures to create gorgeous garments with long lifespans whilst lessening their effect on the climate.
Much celebrated for its environmentally friendly advances, almost 30% of the textiles in the Munthe collection is made from recycled
cotton, organic cotton, EcoVero viscose, and recycled polyester.
The highly-respected brand was also nominated for the Copenhagen Business Award in 2017 for being considered “an example of how business
and sustainability can go hand in hand by making a stand and caring for society”.
Striding out to achieve its sustainability goals, Gestuz has proudly reported that 40% of its collections are now made from more sustainable
Going forward, as part of its Social Responsibility Targets, Gestuz aims to source 100% of its cotton from more sustainable alternatives by 2022, and
to source 100% of its viscose and 50% of its polyester from more sustainable alternatives by 2025.
Established designer Birgitte Herskind says the pursuit to put sustainability at the core of her business is her main priority.
The Copenhagen-based brand is currently in the process of finding alternative materials to non-sustainable fabrics with the aim to only use
fabrics that have a lower impact on the environment.
Baum und Pferdgarten
In a bid to improve its business and work towards decreasing its footprint, benefiting people, the planet, and animals, Baum und Pferdgarten has
committed to a series of goals, benchmarked for it to reach in 2020, 2022, and 2024.
These include implementing best practices to create better products suitable for a better future, reducing plastic and synthetic fibre use,
and increasing public engagement so customers can better care for their garments, from washing to repairing.